One tool that is helping businesses to improve their website UX and UI is “Google Analytics”. Yes, google analytics is used by many companies and businesses to analyze user activity on their website and improve the user experience. Even if you are hiring an experienced wordpress website designing company in Delhi for your website then their requirement will also include getting access to your analytical data.

It was the tool that was primarily used to conduct in-depth research for effective marketing strategies. But now it can be used for multiple purposes right from creating a user-centric website design to effective marketing strategies. If you are scrolling the internet to find how you can improve your website user experience then you have landed on the right article where our website designing agency in Delhi is going to highlight every small aspect about how you can improve your website UX and UI with the help of google analytics.

1) Behavior Flow

It acts as the perfect solution for those who are finding it difficult to visualize information. With the help of behavior flow, you can get detailed information about the pages they are driving a high amount of traffic and the commonly taken path by them. As you get access to your behavior flow you get to see from the left how users follow the path across pages and how they split into different directions after landing on your website. The report that you get in google analytics highlights the commonly taken path by the user or else there will be a huge flow in the chart.

2) Event Tracking or Flow

Businesses that are operating the website for a long time and using Google analytics with their website designing company at the same time must be aware of the fact that it’s not necessary that every action performed on your website takes the user to the next page. Mainly if you are running an interactive website then the user might not be getting diverted to the next page. That is the reason why Google even offers tracking or flow. In these types of cases, events can be any kind of action that you wish to track in your website using google analytics. These types of actions are invisible to the normal analytical report like a user taking action on a button that takes him/her to the next page. However, a separate flow can be created to analyze these types of actions.

3) Navigation Summary

Behavior flow and event flow will help you and your website in many ways but it fails to showcase detailed code about how users got to your web page. That is the reason why we recommended you check the navigation summary. It will offer you a detailed insight about which page users came from to reach the main page in your website. Getting a detailed idea about these types of questions will help you understand the relationship between two pages in your website.

4) Audience Insight

When we talk about google analytics metrics that can help site owners to optimize their website designing services in Delhi, then we can’t afford to ignore audience insight. This particular metric plays a crucial role when it comes to optimizing the website UX as it offers a detailed idea about who your site visitor is. When you plan to enhance your website user experience then it’s essential to have an in-depth knowledge of your site visitor. The better you understand your site visitors the easier it will become for you to enhance your website user experience.

Use of Google Analytics in UI Website Development

Google Analytics is a web analytics service provided by Google that tracks and reports website traffic. It is a powerful tool that provides insights into user behavior on a website. In UI web development, Google Analytics can be used to track user interactions and engagement on a website, as well as to optimize the user experience. One of the main benefits of using Google Analytics in UI web development is that it provides valuable data on user behavior, such as which pages are most frequently visited, how long users spend on a page, and where users are coming from. This data can be used to make informed decisions about design and content, such as which features to prioritize and how to structure navigation.

Another important use of Google Analytics in UI web development is to track user interactions with specific elements on a page, such as buttons, links, and forms. This can help identify areas where users may be experiencing difficulty or confusion, and allow for targeted improvements to be made. Overall, Google Analytics is a valuable tool for UI web development, providing insights into user behavior that can inform design decisions and improve the user experience.

Use of Google Analytics in UX Website Development

Google Analytics can play an important role in UX web development by providing valuable data and insights into user behavior and engagement. UX designers can use Google Analytics to understand how users interact with a website, identify pain points, and make informed design decisions that improve the user experience. One way that Google Analytics can be used in UX web development is to track user journeys and identify where users are dropping off or experiencing difficulties. This data can help UX designers make informed decisions about the design and functionality of a website, such as simplifying navigation or improving the usability of forms.

Another way that Google Analytics can be used in UX web development is to track user engagement with specific features or elements of a website. For example, a UX designer might use Google Analytics to track how users interact with a new feature or design change, and use this data to make further improvements. In a nutshell, Google Analytics is a powerful tool for UX web development, providing valuable insights into user behavior and engagement. By using this data to inform design decisions, UX designers can create websites that are intuitive, user-friendly, and optimized for a positive user experience.

Conclusion

In conclusion, Google Analytics is a powerful tool that provides website developers with valuable insights into user behavior and engagement. In UI web development, it can be used to track user interactions and optimize the user experience, while in UX web development, it can be used to identify pain points and make informed design decisions. By leveraging the data provided by Google Analytics, website developers can create intuitive, user-friendly websites that are optimized for a positive user experience. Ultimately, this can lead to increased user satisfaction, engagement, and conversion rates.

Gone are those days, google analytics was just used to monitor website activity, now it can be used to understand users behavior, create various strategies, and now businesses have also started using google analytics to improve website UX and UI. It’s true that a developer’s job is to create an attractive and fully functional website but their work stops at designing, when it comes to user experience there are a lot of factors taken into consideration.To know more, or to avail our services, visit Collegewebbuilders.in now.